What is the difference between Google Ads and Meta Ads for my business?

Google Ads captures existing demand: someone is already searching for your product or service. Meta and TikTok Ads create new demand by showing your offer to people not yet looking for it. Most businesses do best with both combined, and in the audit we tell you which to start with for your sector.

How much does a click cost on Google Ads in Spain?

It depends on the sector: between 0.50 and 2 euros in retail and local services, and up to 5 or 10 euros in sectors like insurance, legal or education. What matters is not the click but the cost per conversion, which we set as a target after the audit.

Do you also manage Google Shopping and Merchant Center?

Yes. We set up and maintain Merchant Center, optimise the product feed (titles, attributes, images) and structure Shopping campaigns by margin and performance, so budget concentrates on the products that actually sell.

Google Ads agency in Madrid

Search and Shopping to reach clients right when they're looking for you.

Redes Sociales manages Google Ads campaigns from Madrid to win clients at the exact moment they search for what you sell. We run Search and Shopping with a purchase-intent structure, negative keywords from day one and bids tuned to the agreed spend cap. Google Ads complements social campaigns: social creates demand and Google captures it.

What is included

Search and Shopping campaigns built for conversion
Keywords and bids optimized within the agreed spend cap
Ads and extensions built for purchase intent, not just clicks
Return report per campaign

How we work

Audit
We review your current channels, your competitors, and what's working (or not) before proposing anything.
Spend cap
We set an agreed advertising spend limit with you, designed to guarantee return, not to spend without control.
Campaign
We launch on Meta Ads, TikTok Ads, or LinkedIn Ads with original content, including hyperrealistic AI video when the pace calls for it.
Measurement
We report the real return of every campaign and adjust before scaling investment.

Frequently asked questions

: Google Ads captures existing demand: someone is already searching for your product or service. Meta and TikTok Ads create new demand by showing your offer to people not yet looking for it. Most businesses do best with both combined, and in the audit we tell you which to start with for your sector.
: It depends on the sector: between 0.50 and 2 euros in retail and local services, and up to 5 or 10 euros in sectors like insurance, legal or education. What matters is not the click but the cost per conversion, which we set as a target after the audit.
: Yes. We set up and maintain Merchant Center, optimise the product feed (titles, attributes, images) and structure Shopping campaigns by margin and performance, so budget concentrates on the products that actually sell.

Other services

Areas of Madrid we cover

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